Anime Expo

THE PROJECT:
WEBTOON made its first-ever solo appearance at Anime Expo, the largest Japanese culture event in North America, to position WEBTOON as a major player in the anime space and establish legitimacy among anime fans.

ROLE:
Project Lead

  • Lead planning and execution of booth design, event production, and promotional strategy.

  • Develop and oversee the execution of promotional strategy, including on-site promotions, organic and paid social media, cross-promotional activities with partners (Crunchyroll and Yen Press), on-site influencer content, and earned media outreach.

  • Serve as a key connector between Creative, Production, Marketing, PR, Creator Care, and Merch teams to align messaging and goals.

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