PEN World Voices Literary Festival

THE PROJECT:
Reinvent PEN World Voices Literary Festival’s visual brand identity, system, and guidelines for application across all digital marketing assets, print, and event production needs.

ROLE:
Creative lead

• Work closely with VP of Communications in developing and executing RFP process and selecting creative studio for rebranding project.

• Brief creative studio and oversee creative development, revisions, and final delivery.

• Educate and communicate the proper use of the new brand system with the creative team and festival producers.