New Year’s Eve Ball Drop

Times Square Arts

Civic Events & Perception Changing

The Project:
Develop and execute social media content strategy for Times Square NYC channels to promote New Year’s Eve programming and events

Role:
Social Media Lead

  • Direct social media team, photographers, and videographers for 12-hour live coverage of Times Square New Year’s Eve Ball Drop

  • Work directly with sponsors, charitable partners, and talent for content production and distribution

  • Manage influencer communications, contracts, and deliverables for live event coverage

The Project:
Develop and execute digital marketing campaigns to promote annual festivals, local employee and residents' benefits program, and Broadway community events to challenge New Yorkers’ perceptions of Times Square.

Role:
Digital Marketing Lead

  • Work directly with sponsors, partners, and Times Square businesses to ensure campaigns align with larger communications and PR strategy

  • Brief graphic designers, photographers, and videographers on assets needed for cross-channel use, cross-promotion by partners, and PR distribution

The Project:
Develop and execute social media campaigns to promote year-round programming for Times Square Arts across Times Square NYC and Times Square Arts channels

Role:
Social Media Lead

  • Work directly with artists and partners to ensure campaigns align with larger communications and PR strategy

  • Brief graphic designers, photographers, and videographers on assets needed for cross-channel use, cross-promotion by partners, and PR distribution

  • Launch Times Square Arts podcast to expand the breadth and depth of artist coverage (this is my favorite episode!)