In 2021, I joined the New York Asian Film Festival as a programmer and a social media consultant in their digital marketing team after working with the festival as a social media volunteer in 2017 and 2018. After selecting 70+ films from South Korea, Japan, China, Hong Kong, Taiwan, Myanmar, and the Philippines, we ran a digital marketing campaign that targeted film fans of Asian cinema for in-person screenings in New York and virtual screenings across the country.