Fantasy High

THE PROJECT:
Launch an integrated marketing campaign for the webcomic series Fantasy High, to drive readership and attract new audiences to WEBTOON, in partnership with Dropout.

ROLE:
Project Lead

• Lead strategy, planning, and execution of a cross-channel campaign for Fantasy High, a partnership series with comedy platform Dropout, to drive readership, engagement, and user growth 

• Collaborate with cross-functional partners - including Editorial, Operations, Growth Marketing, Influencer Marketing, and Creative - to ensure the campaign is cohesive, timely, and audience-centric

• Oversee campaign calendar, timelines, and deliverables to ensure seamless rollout

• Oversee creative development of marketing assets, gather feedback from stakeholders, and secure approval

• Manage partner communications to ensure alignment on campaign goals, activities, and expected outcomes

• Serve as a connector between teams and Dimension 20 partners